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SYLLABUS GUIDELINES


1 Discipline - Theory and practice of communication studies
2 Degree program in - Media Communications
3 Profile - Media communication
4 Qualification (degree) - Master
5 Mode of study - Full-time
6 Overall workload (ECTS) - 4
7 Semester - 1st 
8 Module type - Compulsory
9 Summative assessment - Students are expected to write at least 2 essays (3-5 pages) on issues discussed in class and/or in required literature. By the end of the semester students are required to write a research paper (10-15 pages) and/or present results of their study at a public conference/forum.
The grade for each essay is up to 10% of the final grade. The grade for the research paper is 40% of the final grade. The remaining 40% of the final grade is based on student’s classwork – participation in seminars, discussions and round tables.
If needed the oral examination can be conducted at the end of the course.
10 Aims
The discipline aims students to expand their knowledge of:
- theory of information, communication and media;
- new trends and tendencies in information and communication;
and to master their skills in:
- science and communication research;
- application of main scientific paradigms, theories and methodologies.

11 Competences to be developed:

Generic:
- professional communication, scientific communication skills,
- ability to formulate problems, objectives, hypothesis,
- ability to explain scientific issues and study results to professional and as well as to non-professional audiences,
- argumentation skills;
- ability to efficiently search for, find, systemize and analyze data.
Specific:
- research skills,
- content-, discourse-, narrative-, semiotic-, intent analysis.

12 Learning outcomes  

Upon successful completion of the discipline students will be able to:

• Understand main principles of paradigm evolution.
• Know differences between paradigm, methodology, theory, concept and method.
• Chose and apply appropriate general and specific scientific methods.
• Understand the role of communication technology development in the formation and transformation of society.
• Understand main communication science theories.
• Analyze different social, political and economic processes on the bases of communication theories.
• Conceptualize and explain main tendencies in modern society from communication studies point of view.
• Understand system theory and principles of system modeling.
• Construct different types of communication processes models.
• Analyze communication processes in different fields.
• Calculate the sample volume for the research.
• Apply statistical methods to data analysis.
• Recognize opportunities and limitations associated with different quantitative and qualitative methods of research.
• Identify and apply appropriate empirical research method according to the task.
• Construct the program and timetable of media research.
• Conduct content analysis of different types of media.
• Conduct discourse analysis of different types of media.
• Conduct narrative analysis of different types of media.
• Conduct intent analysis of public speech.
• Conduct semiotic analysis of text.
• Comprehend modern communication approaches influencing social reality construction.
• Understand the specifics of every-day life and communication and determination thereof by language, symbols and frames.
• Conduct frame analysis of communication process.
• Comprehend modern tendencies in social structure changes and communication transformations
• Understand and forecast development of social changes due to information and communication technologies.

13 Bibliography

1. Pocheptsov G. Theory of communication. Publishing house "Refl-book", 2001.
2. Watt J.H., van den Berg S. Research Methods For Communication Science. Copyright (c) 2002.Electronic resource:http://www.cios.org/readbook/rmcs/rmcs.htm
3. Hayes A.F. Statistical Methods For Communication Science . Lawrence erlbaum associates, London, 2005.
4. Al-Fedaghi S., Alsaqa A. Conceptual Model for Communication // International Journal of Computer Science and Information Security, Vol. 6, No. 2, 2009.
5. Littlejohn S.W., Foss K. A. Encyclopedia of communication theory. SAGE Publications, Inc. 2009.
6. Eadie W. F., Goret R. Theories and Models of Communication: Foundations and Heritage. 2013. Electronic resource: https://msu.edu/~orourk51/800-Phil/Handouts/Readings/CommTheory/EadieGoret-Theories%20and%20Models-H...
7. Khan G.F., Lee S., Park J.Y., Park H.W. Theories in communication science: a structural analysis using webometrics and social network approach // Scientometrics 108(2), 2016.
8. Shalina I.V. Modern communication science. Publishing house of the Ural University, Ekaterinburg, 2016.
9. Kashirskih O., Savin N. “There is nothing more practical than a goodtheory”: applied communication studies of Wolfgang Donsbach // Communications. Media. Design. Volume 1, No 1, 2016.
10. Dolunay A., Kasap F., et al Freedom of Mass Communication in the Digital Age in the Case of the Internet: “Freedom House” and the USA Example // Sustainability. № 9(10):1739, 2017.
11. Ross A.S., Rivers D.J. Internet Memes as Polyvocal Political Participation. In book: The Presidency and Social Media: Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election, Publisher: Routledge, Editors: Dan Schill, John Allen Hendricks, 2017. Pp.285-308.
12. Aithal S. Information Science: Science or Social Science? // International Journal on Recent Researches In Science, Engineering & Technology. Volume 5, Issue 9, 2017.
13. Aslanova M., Saprykina E. Paradigm of communication science in philosophical discourse // Gramota, 2017. No 1(75) C. 26-28.
14. David Brin. THE TRANSPARENT SOCIETY: Will Technology Force Us to Choose Between Privacy and Freedom? 1998. Perseus Press.
15. Marshall McLuhan, Quentin Fiore. War and Peace in the Global Village. Bantam. 1968.
16. Marshall McLuhan. The Gutenberg Galaxy. University of Toronto Press. 2011.
17. Bruce Schneier. The Myth of the "Transparent Society“. March 6, 2008
18. Steven Pinker. The Better Angels of Our Nature: Why Violence Has Declined. September 25, 2012. Penguin Books
19. Media, Culture & Society. Access: http://journals.sagepub.com/home/mcs

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