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SYLLABUS GUIDELINES


1 Discipline - Media management
2 Degree program in - Media Communications
3 Profile - Media communication
4 Qualification (degree) - Master
5 Mode of study - Full-time
6 Overall workload (ECTS) - 5
7 Semester - 1st 
8 Module type - Compulsory
9 Summative assessment - Exam
10 Aims
The course aims students to obtain theoretical fundamentals and practical skills of management in the media sphere.

11 Competences to be developed:

Generic:
- general understanding of communication process and media production.
Specific:
- media enterprises management, implementation of basic strategies in media management, setting-up the mission, goals and objectives of the media enterprises and following them.

12 Learning outcomes  

Upon successful completion of the discipline students will be able to:

- understand general provisions, concepts, goals and functions of media management;
- differentiate operational and strategic media management;
- describe and analyze interdisciplinary studies of media;
- understand the nature and content of the media mission;
- describe and analyze correlation of the mission, goals and objectives of the media enterprise;
- know the theory of the life cycle in the media enterprise management;
- apply critical thinking in research of media;
- understand the evolution of media management;
- understand distinctive features of different media management strategies;
- apply tools of media management strategies;
- know business processes of media enterprises;
- apply technics and tools in management of the media creative teams.

13 Bibliography

1. AN Nazaykin. Effective advertising in the press. - Moscow: Publishing house of the International Advertising Institute, 2011.
2. British Sky Broadcasting Group plc. SWOT Analysis. In: Datamonitor / Dec 2015. – P.5-8.
3. Brown J., Kuol W. Effective management on radio and television (in two volumes). - Moscow: The World, 2014.
4. Communication management. Ed. V.M.Shapel. - M .: Gardariki, 2016.
5. Eriashvili N.D. Book publishing. Management and marketing. - M .: UNITY-DANA, 2015.
6. Fink K. Strategic newspaper management. - Samara: Corporation Fedorov, 2015.
7. Golovko B.N. Information management of mass communication. - M .: Academic project; Triksta, 2014.
8. Gurevich S.M. Economics of the media. - Moscow: Publishing house RIP-Holding, 2013
9. Gurevich SM. Editorial management. - M., 2013.
10. Kung-Shakleman L. Inside the BBC and CNN: managing media organizations. – London/New York: Routlege, 2010.
11. Management at media enterprises. / Editor-composer M.Kryuchkov. Under common. A.Pankina. - Moscow: CI Media "Sreda", 2013.
12. Orlov A.S. Introduction to communication management. - M .: Gardariki, 2005.
13. Studies of the television audience: theory and practice. - M .: NAT, 2016. Voroshilov V.V. Media management: a summary of lectures. - St. Petersburg .: Publishing house of Mikhailova VA, 2015.

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