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  • Bachelor's Degree programmes


    Marketing

    Don State Technical University 

    HIGHER EDUCATION SYLLABUS IN

    1.1Name of the study programme (in the original language): Маркетинг
    1.2.Name of the  study programme  in English: Marketing
    1.3.Qualification (degree): bachelor
    1.4.Mode of education: Full-time, part-time
    1.5.Educational department: Department «Marketing and engineering ecnomics»
    1.6.Workload (ECTS): 240
    1.7.Duration of education: 4 year (full-time) 
    4,5 year (part-time) 
    1.8.Field: management
    1.9.Profile: marketing
    1.10.Code of the field: 38.03.02
    1.11.Teaching languages: Russian
    1.12.Other necessary languages -
    1.13.Approved by the educational department (date)
    1.14.Admission requirements
    • Certificate of Secondary (full) or Secondary Vocational Education of nationally recognized standard; 
    • Unified State Exams in:  1) Mathematics, 2) Russian language; 3)  Social Studies or History;
    • Enrollment is made in accordance with Don State Technical University admission rules
    2.Aim of the programme

      2.1 Features of learning the program
    The bachelor's educational program in the direction "Management" is intended for methodological support of the educational process and assumes the formation of general cultural and professional competencies in students in accordance with the requirements of the federal state standard of higher education in this area of bachelor's training.

    3.Characteristics of the programme

      3.1.Main disciplines/modules
    Foreign language
    Foreign language in the professional sphere
    History
    Psychology of personality and group
    Culture of Speaking and Written Speech
    Macroeconomics
    Microeconomics
    Mathematics
    Information technologies in management
    Informatics and information and communication technologies
    Concepts of modern natural science
    Management theory: history of management thought
    Educational practice: Introduction to professional activities
    Physical culture
    Elective courses in physical culture
    Philosophy
    The theory of fuzzy sets
    Theoretical basis of forecasting
    Institutional economy
    Theory of management: theory of organization
    Theory of management: organizational behavior
    Basics of Marketing
    Accounting and analysis: management accounting
    Financial management
    Corporate Social Responsibility
    Organization of business activities
    Management of commercial relations
    Sociology and Political Science
    Legal support of professional activity
    Accounting and analysis: financial accounting and analysis
    Human Resource Management
    Statistics: Theory of Statistics
    Production Marketing
    Practical marketing
    Territorial marketing
    Marketing analysis of enterprises
    Innovative marketing
    Marketing research
    Marketing in business
    Marketing Management
    Statistics: Socio-economic statistics
    Safety of vital functions
    Marketing Logistics
    Consumer behavior
    Strategic marketing
    Strategic Management
    International Marketing
    Marketing in trade
    Internet Marketing
    Service Marketing
    Marketing of staffing
    Managing Trademarks
    Merchandising
    Social Marketing
    Fundraising
    Commodity policy
    Marketing management of sales channels
    Modern marketing problems
    Engineering Marketing
    Marketing planning
    Business Process Management
    Internship
    Undergraduate practice

      4.Employment and further education opportunities

    4.1 Job opportunities

    - organizational and management;
    - information-analytical;

    4.2 Further studies

    Training in the Master's program in the direction of Management program «Applied marketing» 38.04.02

      5. Programme learning outcomes
    As a result of mastering the program, the graduate develops general cultural, general professional and professional competencies that allow
    conduct and organization marketing research, necessary to gain business advantages of the organization, manage and maintain competitive products / services.

      6.Education style (Teaching, learning, assessment) 

      6.1.Learning and teaching approaches
    Information and development technologies aimed at forming a knowledge system, memorizing and free operating with them. A lecture-seminar method is used, an independent study of literature, the use of new information technologies for self-replenishment of knowledge, including the use of technical and electronic media.  Activity-oriented practice-oriented technologies aimed at forming a system of professional practical skills.
    The analysis, comparison of methods of carrying out marketing researches of the market of purchases and marketing, a choice of a method of management of commercial activity, depending on object of research in a concrete industrial situation and its practical realization are used.
    Developing problem-oriented technologies aimed at the formation and development of problem thinking, thinking activity, the ability to see and formulate problems, to choose ways and means to solve them when organizing the business activities of an enterprise.
    Types of problem training are used: collective thought activity in groups when preparing analytical reports and presentations, solving problems of increased complexity. 
    Personally oriented learning technologies that provide for the learning process to take into account the different abilities of trainees, create the necessary conditions for the development of their individual abilities, and develop personality activity in the learning process. Person-oriented learning technologies are realized as a result of individual communication of the teacher and student in testing, solving tasks of increased complexity, in protecting course work and final qualification works.

      6.2. Assessment methods
    As methods of assessment based on the results of mastering the disciplines, as well as to control the independent work of the trainee on separate disciplines from the teacher and for self-control, a list of questions to the rating control of knowledge, a list of control questions and control materials, a set of test tasks, case study, practical tasks.

      7.Contact information (responsible chair, head of the programme)
    Responsible department: Marketing and engineering economics.
    The head of the program: head of the department, doctor of economic sciences, associate professor Ovanesyan  Natalia Matveyevna


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