Bachelor's Degree programmes
Marketing
Don State Technical University
HIGHER EDUCATION SYLLABUS IN
1.1Name of the study programme (in the original language): Маркетинг1.2.Name of the study programme in English: Marketing
1.3.Qualification (degree): bachelor
1.4.Mode of education: Full-time, part-time
1.5.Educational department: Department «Marketing and engineering ecnomics»
1.6.Workload (ECTS): 240
1.7.Duration of education: 4 year (full-time)
4,5 year (part-time)
1.8.Field: management
1.9.Profile: marketing
1.10.Code of the field: 38.03.02
1.11.Teaching languages: Russian
1.12.Other necessary languages -
1.13.Approved by the educational department (date)
1.14.Admission requirements
- Certificate of Secondary (full) or Secondary Vocational Education of nationally recognized standard;
- Unified State Exams in: 1) Mathematics, 2) Russian language; 3) Social Studies or History;
- Enrollment is made in accordance with Don State Technical University admission rules
2.1 Features of learning the program
The bachelor's educational program in the direction "Management" is intended for methodological support of the educational process and assumes the formation of general cultural and professional competencies in students in accordance with the requirements of the federal state standard of higher education in this area of bachelor's training.
3.Characteristics of the programme
3.1.Main disciplines/modules
Foreign language
Foreign language in the professional sphere
History
Psychology of personality and group
Culture of Speaking and Written Speech
Macroeconomics
Microeconomics
Mathematics
Information technologies in management
Informatics and information and communication technologies
Concepts of modern natural science
Management theory: history of management thought
Educational practice: Introduction to professional activities
Physical culture
Elective courses in physical culture
Philosophy
The theory of fuzzy sets
Theoretical basis of forecasting
Institutional economy
Theory of management: theory of organization
Theory of management: organizational behavior
Basics of Marketing
Accounting and analysis: management accounting
Financial management
Corporate Social Responsibility
Organization of business activities
Management of commercial relations
Sociology and Political Science
Legal support of professional activity
Accounting and analysis: financial accounting and analysis
Human Resource Management
Statistics: Theory of Statistics
Production Marketing
Practical marketing
Territorial marketing
Marketing analysis of enterprises
Innovative marketing
Marketing research
Marketing in business
Marketing Management
Statistics: Socio-economic statistics
Safety of vital functions
Marketing Logistics
Consumer behavior
Strategic marketing
Strategic Management
International Marketing
Marketing in trade
Internet Marketing
Service Marketing
Marketing of staffing
Managing Trademarks
Merchandising
Social Marketing
Fundraising
Commodity policy
Marketing management of sales channels
Modern marketing problems
Engineering Marketing
Marketing planning
Business Process Management
Internship
Undergraduate practice
4.Employment and further education opportunities
4.1 Job opportunities
- organizational and management;
- information-analytical;
4.2 Further studies
Training in the Master's program in the direction of Management program «Applied marketing» 38.04.02
5. Programme learning outcomes
As a result of mastering the program, the graduate develops general cultural, general professional and professional competencies that allow
conduct and organization marketing research, necessary to gain business advantages of the organization, manage and maintain competitive products / services.
6.Education style (Teaching, learning, assessment)
6.1.Learning and teaching approaches
Information and development technologies aimed at forming a knowledge system, memorizing and free operating with them. A lecture-seminar method is used, an independent study of literature, the use of new information technologies for self-replenishment of knowledge, including the use of technical and electronic media. Activity-oriented practice-oriented technologies aimed at forming a system of professional practical skills.
The analysis, comparison of methods of carrying out marketing researches of the market of purchases and marketing, a choice of a method of management of commercial activity, depending on object of research in a concrete industrial situation and its practical realization are used.
Developing problem-oriented technologies aimed at the formation and development of problem thinking, thinking activity, the ability to see and formulate problems, to choose ways and means to solve them when organizing the business activities of an enterprise.
Types of problem training are used: collective thought activity in groups when preparing analytical reports and presentations, solving problems of increased complexity.
Personally oriented learning technologies that provide for the learning process to take into account the different abilities of trainees, create the necessary conditions for the development of their individual abilities, and develop personality activity in the learning process. Person-oriented learning technologies are realized as a result of individual communication of the teacher and student in testing, solving tasks of increased complexity, in protecting course work and final qualification works.
6.2. Assessment methods
As methods of assessment based on the results of mastering the disciplines, as well as to control the independent work of the trainee on separate disciplines from the teacher and for self-control, a list of questions to the rating control of knowledge, a list of control questions and control materials, a set of test tasks, case study, practical tasks.
7.Contact information (responsible chair, head of the programme)
Responsible department: Marketing and engineering economics.
The head of the program: head of the department, doctor of economic sciences, associate professor Ovanesyan Natalia Matveyevna
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